Stop this nonsense labelling everything with 2.0! Ever someone coined the phrase Web 2.0 nothing is cool unless you label it with a 2.0, the lates of which is lunch 2.0. Come on this is just getting ridiculous. Just cause you label it 2.0 it does not make it a success, or new, or intresting.

Rory gets it with his post Hello v2.0, time to hold back on that 2.0 moniker and make sure it really makes sense. Just adding 2.0 does not make it interesting, good, worthwhile.